Identity & Branding

Domain Leaders:

  • Dr Derek O’Byrne, Vice-President for Academic Affairs and Registrar, WIT
  • Dr Declan Doyle, Vice-President for Development and Research, ITC

An undertaking of this integrated programme is the development and implementation of a SETU brand, and integrated marketing and communications brand strategy.  Additionally, the creation of an operations policy and procedure for overall SETU marketing and communications will be created. This strategy will be determined through the evaluation and refinement of current standard operating procedures in both Institutes and comprehensive examination of best practice operating in various organisations.

Furthermore, part of the communications platform necessitates the design and implementation of an integrated Institute of Technology Carlow and Waterford Institute of Technology website. The development of this website will reflect the SETU brand, vision and needs of all relevant stakeholders. Integrated in this programme is the pursuit of undergraduate outreach and schools' liaison activities. Hence, to augment and strengthen these activities the production of a calendar of outreach activities and events will be produced, achieved through the mapping of current engagement activities. The outcome of which will lead to the design and implementation of a SETU undergraduate schools' liaison and outreach strategy.

Integrated Programme Working Groups:

WG 1 - Branding

WG 2 - Marketing Communications

WG 3 - Website Development

WG 4 - Schools' Liaison and Outreach